{"id":95,"date":"2012-03-30T16:36:20","date_gmt":"2012-03-30T16:36:20","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=95"},"modified":"2012-03-30T16:36:20","modified_gmt":"2012-03-30T16:36:20","slug":"boost-your-marketing-with-your-email-signature","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/boost-your-marketing-with-your-email-signature\/","title":{"rendered":"Boost your marketing with your email signature"},"content":{"rendered":"

I\u2019m surprised when I get an email from someone and it lacks an email signature. A signature makes it easier for me to get back in touch \u2013 especially with click-to-call features these days on smartphones or VoIP. You can debate about putting your email address in your signature, but I think it makes it more hassle-free for the receiver.<\/p>\n

As important as being convenient for the recipient, your email signature is an important marketing tool. Whether you send out just a few emails a day or many, every time one goes out, you have an opportunity to showcase your company and promote your brand. Email signatures also are a great way to integrate and support your social media marketing efforts.\"\"<\/a><\/p>\n

Having said this, you don\u2019t want your email signature to be too overwhelming and include every possible way to reach you. You\u2019ve probably seen those emails that include desk phone, mobile, home phone, Skype, fax and an intergalactic satellite number. \u00a0I don\u2019t know where to begin. \u00a0(This is where Find Me\/Follow Me come in particularly handy.)<\/p>\n

There are lots of opinions on what should go into your signature. \u00a0Here\u2019s what I suggest; it\u2019s six lines.<\/p>\n