{"id":948,"date":"2014-02-18T18:07:41","date_gmt":"2014-02-18T18:07:41","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=948"},"modified":"2014-02-18T18:07:41","modified_gmt":"2014-02-18T18:07:41","slug":"how-to-make-sure-your-mobile-app-connects-with-your-small-business-customers","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-to-make-sure-your-mobile-app-connects-with-your-small-business-customers\/","title":{"rendered":"How to make sure your mobile app connects with your small business customers"},"content":{"rendered":"
In \u201cWhy your small business should have a mobile app,\u201d TechRepublic <\/a>offers three reasons for creating your own small business mobile app:<\/p>\n If these reasons seem compelling enough to build a mobile app for your customers then consider the following to make sure you connect with your customers.<\/p>\n Make it visually appealing: <\/strong>An unattractive app will discourage users from engaging. Your app should feature colors and other design elements of your brand and also be simple to use. A cluttered design on your mobile app will discourage use.<\/p>\n Keep it simple:<\/strong> Don\u2019t overcrowd your app with too much functionality or too many clicks to accomplish a task.\u00a0 Use your mobile app to enable your customers to easily perform a few select functions. Don\u2019t try to do too much.<\/p>\n Add share-ability: <\/strong>Add social media<\/a> \u2018share\u2019 features on your app so your customers can post to Facebook or Twitter and other social media channels and comment to help your app go viral.<\/p>\n Enable feedback:<\/strong> Make sure your mobile app provides a feedback mechanism so customers can submit a complaint, a question or a suggestion for future product features or capabilities.<\/p>\n DIY or Outsource<\/strong><\/p>\n When it comes to developing your app, you can do it yourself or work with a developer. Here\u2019s one list from Business News Daily of the \u201c10 Best App Makers of 2014\u201d\u00a0<\/a> to start your search.\u00a0 If you decide you want to outsource the work to a developer find out if the candidates know your market and have created apps for businesses similar to yours. Get references and take a look at their portfolio to make sure you like their design work.<\/p>\n<\/a>Are you thinking of creating a mobile app<\/a> for your small business customers?\u00a0 Considering that 64 percent of all U.S. mobile subscribers own a smartphone, according to Nielsen<\/a>, enabling your customers to interact with your small business via a mobile app could be a wise investment.<\/p>\n
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<\/a>Offer a positive experience:<\/strong> You need to balance the needs of your customers who are on the go yet are looking for a satisfying experience. Consider offering an article or video that they can\u2019t get on your traditional site, or offer a special promotion or reward for using the site.<\/p>\n