{"id":944,"date":"2014-02-11T16:10:31","date_gmt":"2014-02-11T16:10:31","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=944"},"modified":"2014-02-11T16:10:31","modified_gmt":"2014-02-11T16:10:31","slug":"how-to-turn-social-media-followers-into-customers-for-your-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-to-turn-social-media-followers-into-customers-for-your-small-business\/","title":{"rendered":"How to turn social media followers into customers for your small business"},"content":{"rendered":"
If you aren\u2019t satisfied with your sales conversions, ask yourself the following two questions: How well do I understand my followers and their needs? How connected am I to each of my followers?<\/p>\n When it comes to knowing who is following you and why, you need to do your homework. Carefully monitor comments and see if there are common threads that indicate trends or concerns that your small business can address. Check out the social media activity of your competitors to see what they are posting and how followers (many of whom may be yours as well) are interacting.<\/p>\n Also engage with followers on a one-on-one basis. Try sending a note to new followers to thank them for being part of your network. If you have a special promotion going on, include a call-to-action<\/a> to encourage new followers to take advantage of it. Suggest that they check out your products or services on your website or point them to new content you\u2019ve posted you think will be of interest. The goal is to start the engagement on a personal level and keep it that way by answering comments or questions as soon as they appear on your social channels.<\/p>\n<\/a>The idea that social media<\/a> is a fad is long gone. In fact, social media is now the number one activity we do online, according to 2013 social media stats.\u00a0<\/a> If you\u2019re well engaged with social channels as part of your small business marketing, you\u2019re among the 93 percent of marketers<\/a> who do as well. Still despite the enormous popularity and importance of social media, some small businesses are unsure how to convert those \u201clikes\u201d into customers or repeat customers.<\/p>\n