{"id":914,"date":"2014-01-07T18:22:39","date_gmt":"2014-01-07T18:22:39","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=914"},"modified":"2014-01-07T18:22:39","modified_gmt":"2014-01-07T18:22:39","slug":"is-it-time-to-ditch-the-pitch-to-close-more-small-business-sales","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/is-it-time-to-ditch-the-pitch-to-close-more-small-business-sales\/","title":{"rendered":"Is it time to ditch the pitch to close more small business sales"},"content":{"rendered":"
Selling by talking at customers about the unrivaled value of your products or services is out the door. For starters, today\u2019s buyers most likely conduct research about your offering before they pick up the phone or send an email inquiry. Recent research<\/a> about retail sales indicates that 81 percent of consumers go online \u2013 to social media channels<\/a> and review sites — before heading to the store and spend an average of 79 days gathering information before making a major purchase. The same goes for business-to-business buyers who typically are 70% of the way <\/a>through their purchase process before they contact a vendor\u2019s sales team.<\/p>\n<\/a>At the end of your pitch to potential buyers, is it game over? Despite all your hard work to create a dazzling presentation about your small business offering are you leaving prospects cold instead of ready to sign on the dotted line?\u00a0 If this situation is happening too often, it may be time to “ditch the pitch.”<\/p>\n