{"id":854,"date":"2013-10-22T16:33:41","date_gmt":"2013-10-22T16:33:41","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=854"},"modified":"2013-10-22T16:33:41","modified_gmt":"2013-10-22T16:33:41","slug":"turn-your-small-business-content-into-story-telling","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/turn-your-small-business-content-into-story-telling\/","title":{"rendered":"Turn your small business content into story telling"},"content":{"rendered":"
As Sarah Gavin, marketing director at Outbrain <\/a>Europe writes in “The art of storytelling in content marketing,” <\/a> \u201cStories offer us a hero, with whom we can relate, an adventure we can enjoy, and ultimately resolution for peace of mind and reassurance\u2026.. Therefore, by incorporating constructs such as character, plot and setting you can help make even the blandest copy more interesting.\u201d<\/p>\n How to tell a good story<\/strong><\/p>\n Cleary a good story is far more entertaining and interesting to your audience than content that simply packages and delivers your small business product or company messages. When you tell a captivating story in your small business blog, web article or video, regardless whether the content will be viewed on a desktop or mobile device<\/a>; newsletter; or social media<\/a> post, you motivate users to share your content and provide you with the desired outcomes.<\/p>\n Here are five things to keep in mind about telling a story in your content:<\/p>\n<\/a>Who doesn\u2019t love a good story? In fact swapping stories has and always will be one of our greatest pastimes, as evidenced by cave dwellings dating back as far as 27,000 years.<\/a> When it comes to your content marketing, don\u2019t overlook the appeal of a good story to motivate your audiences to engage with your small business and become an advocate for your products and service offerings.<\/p>\n