{"id":833,"date":"2013-09-24T02:53:15","date_gmt":"2013-09-24T02:53:15","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=833"},"modified":"2013-09-24T02:53:15","modified_gmt":"2013-09-24T02:53:15","slug":"how-to-get-more-shares-for-you-small-business-content-think-cats","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-to-get-more-shares-for-you-small-business-content-think-cats\/","title":{"rendered":"How to get more shares for your small business content – think cats"},"content":{"rendered":"
Jonah Berger, professor of marketing at the Wharton School of Business, in a recent interview with SmartPlanet<\/a> about what goes viral, also says about reader interest, \u201cIf people don\u2019t find something at least moderately interesting themselves, they are less likely to share it.\u201d<\/p>\n So how do you know what content is\u00a0 of interest to your audiences?\u00a0 You need to pay attention. Listen to what your followers are telling you and analyze how they interact with your content. The more likes, comments and shares you get indicates what resonates with your small business audiences.<\/p>\n<\/a>If you want your small business content to go viral, consider how popular cats are on the Internet.\u00a0 Cats just may hold the secret to what makes content shareable on social networks.<\/a>\u00a0 In the article \u201cWhy Do Cats Run the Internet? A Scientific Explanation,\u201d<\/a> author Perry Stein explains that Western culture always has had a fascination with cats dating back to the ninth century.\u00a0 As a result, the Internet has exploited an interest that is already there.<\/p>\n