{"id":831,"date":"2013-09-20T14:38:41","date_gmt":"2013-09-20T14:38:41","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=831"},"modified":"2013-09-20T14:38:41","modified_gmt":"2013-09-20T14:38:41","slug":"the-value-of-twitter-for-small-business-customer-interaction","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/the-value-of-twitter-for-small-business-customer-interaction\/","title":{"rendered":"The value of Twitter for small business customer interaction"},"content":{"rendered":"
The study was conducted among 500 Twitter followers of small and mid-sized businesses in the U.S. and United Kingdom. The results are as follows:<\/p>\n Value of a follower: increased sales and recommendations<\/strong><\/p>\n 72 percent of followers of a small or mid-sized business are more likely to make a purchase after following the company, and 82 percent are more likely to recommend the company they follow to friends and family than before they followed it.<\/p>\n \u00a0Value a consumer gets from small and mid-sized businesses on Twitter \u2013 stronger connection<\/strong><\/p>\n 85 percent of small to mid-sized business followers feel more connected with companies after following them. When communicating with a small or mid-sized business on Twitter, 82 percent feel that their message was received.<\/p>\n The top reasons they follow small and mid-sized businesses include:<\/p>\n <\/p>\n Value of Twitter for customer interaction<\/strong><\/p>\n 34 percent of small and mid-sized business followers interacted with a small business after seeing an ad with their Twitter handle advertised. \u00a032 percent indicated they are more likely to visit the company if they saw a promoted tweet for that business that relates to their interest or needs.<\/p>\n Twitter best practices <\/strong><\/p>\n<\/a>Your small business tweets may not attract over 44 million followers like Justin Beiber — who currently holds the title as Twitter\u2019s top user — still that shouldn\u2019t discourage you from incorporating Twitter into your marketing activities. A recent survey<\/a> conducted by Market Probe International and Twitter indicates just how the social broadcast network can help small businesses drive growth.<\/p>\n
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<\/a>If you are already tweeting on behalf of your small business or based on these results think it would a good idea to start, keep these tips in mind about your tweets for maximum impact:<\/p>\n
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