{"id":808,"date":"2013-08-23T16:44:26","date_gmt":"2013-08-23T16:44:26","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=808"},"modified":"2013-08-23T16:44:26","modified_gmt":"2013-08-23T16:44:26","slug":"study-identifies-four-types-of-small-business-technology-buyers","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/study-identifies-four-types-of-small-business-technology-buyers\/","title":{"rendered":"Study identifies four types of small business technology buyers"},"content":{"rendered":"

\"smb-tech-trends\"<\/a>What type of small business technology buyer are you? A new study indicates that there are four distinct types based on attitude and behavior.<\/p>\n

The study, \u201cThe American Dream: What Really Motivates Small Business Owners,\u201d<\/a> conducted by Infusionsoft<\/a>, maker of sales and marketing software for small businesses, included 1200 small businesses around the globe. Responses revealed that buyers fall into the following categories: Strivers, Customizers, Maximizers and Supporters. Here\u2019s how they differ:<\/p>\n

Strivers: <\/strong>Eager to use new technology to support the growth of their business, but often lack time and resources to use it, which causes them some dissatisfaction with it.<\/p>\n

Customizers:<\/strong> Want technology to automate existing sales processes and scale their business as long as it doesn\u2019t compromise their ability to offer customers personalized services.<\/p>\n

Maximizers:<\/strong> Believe technology is essential to growth and gives them a competitive advantage. They are continually looking for new solutions that can give them a competitive advantage.<\/p>\n

Supporters: <\/strong>Are proud of their small business identity and actively support small business interests in their community. They prefer to purchase technology specifically designed for small business because they believe their needs are different from larger companies.<\/p>\n

\"Social<\/a>Their use of social media<\/a>, not surprisingly, correlates to their use of technology in most cases:<\/p>\n