{"id":791,"date":"2013-08-07T12:14:38","date_gmt":"2013-08-07T12:14:38","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=791"},"modified":"2013-08-07T12:14:38","modified_gmt":"2013-08-07T12:14:38","slug":"its-time-to-start-planning-for-2013-small-business-saturday","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/its-time-to-start-planning-for-2013-small-business-saturday\/","title":{"rendered":"2013 Small Business Saturday plans underway"},"content":{"rendered":"

\"smb-tech-trends\"<\/a>You still may be thinking about a summer vacation, but before you know it, November will be here. November is not only notable because of Thanksgiving; it\u2019s also the month we pay tribute to small business owners on Small Business Saturday\u00ae. American Express, who founded the event in 2010, is encouraging small business owners to start planning now for the big day. This year, Small Business Saturday will be celebrated on November 30, falling between Black Friday and Cyber Monday as it has each year.<\/p>\n

Small Business Saturday has captured the hearts and minds of local communities, and consumer enthusiasm to Shop Small\u00ae continues to grow. Last year, spending reached $5.5 billion, over the $5.3 billion originally forecast. \u00a0Also nearly half of those aware of Small Business Saturday (47 percent) shopped small on the day, according to a survey conducted by American Express and the National Federal of Independent Business (NFIB).<\/p>\n

\"Main<\/a>At the Small Business Saturday site,<\/a> you can download free marketing materials, including printable and customizable signage; sample emails and social media posts; online banners and Shop Small logos. You\u2019ll also want to be sure your business is included in the Shop Small map so that local American Express\u00ae Card members and potential customers can have another way to find your business. And, if you haven\u2019t already done so,\u00a0 connect with other small business owners on the OPEN Forum\u00ae<\/a> where you can share ideas and advice, and sign up for the Small Business Saturday Facebook page <\/a>to keep up to date on activities.<\/p>\n

Last year, Plantronics got into the Small Business Saturday spirit by asking small business owners, \u201cWhere is the craziest place you\u2019ve taken a business call?” The responses<\/a> just go to show it\u2019s possible to conduct business anywhere at any time these days on your mobile phone,<\/a>\u00a0 even in the most unlikely of circumstances.<\/p>\n

Small Business Saturday also has become a tradition for me in my own small community in Silicon Valley.\u00a0 Last year, I spent the day<\/a> dining at local restaurants and visiting some of our town\u2019s unique shops.\u00a0 With names like Purrsnickety, where you can buy cool toys for your favorite feline, and The Black Cat, which specializes in jewelry and hats, how can you resist?<\/p>\n

Help us get out the vote for 2013 Small Business Influencer Award <\/strong><\/h3>\n

\"Vote-2013-125x125-red<\/a>It\u2019s an honor to be among the nominees for the 2013 Small Business Influencer Awards<\/a>. Voting is underway and continues until September 9. You can vote daily until then.\u00a0 We appreciate your vote!<\/a><\/p>\n

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