{"id":759,"date":"2013-07-16T15:19:52","date_gmt":"2013-07-16T15:19:52","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=759"},"modified":"2013-07-16T15:19:52","modified_gmt":"2013-07-16T15:19:52","slug":"six-tips-to-improve-your-small-business-online-sales-lead-management","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/six-tips-to-improve-your-small-business-online-sales-lead-management\/","title":{"rendered":"Six tips to better manage small business online sales leads"},"content":{"rendered":"
Companies also are missing online sales opportunities by being too slow to respond. The research found that for inquiries submitted on the web, 78 percent of sales go to the first companies that respond — and the sooner, the better. That\u2019s because your chances of making contact with a lead are much greater if you respond within the first five minutes. Contact rates decrease 100 times from five minutes to 30 minutes.<\/p>\n Online lead management also may suffer because you aren\u2019t getting the right information from inbound marketing activities\u2013 white papers or webinars, for example – to qualify a lead for your small business and improve your chances of a sale.<\/p>\n Considering the amount of time your customers are online today anywhere and anytime with their mobile devices,<\/a> you need a system in place to make sure you get back in touch, that you do it quickly and that you get the information you need to help seal the deal. Here are six tips to help improve your online lead management process:<\/p>\n Have a response process in place:<\/strong> As noted above, following up immediately makes a significant difference. Put someone in charge of the process if you don\u2019t plan to handle the follow-up yourself. It helps to have a prepared script if a call comes or email you can easily customize to immediately send to the prospect. After that, manage prospects by sending a sequence of follow-up emails.<\/p>\n<\/a>When it comes to managing online sales leads, many businesses may be missing the mark. In fact, according to research <\/a>gathered by InsideSales<\/a>, Harvard and MIT, on average 43 percent of companies never respond to inbound sales.<\/p>\n