{"id":753,"date":"2013-07-09T15:51:08","date_gmt":"2013-07-09T15:51:08","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=753"},"modified":"2013-07-09T15:51:08","modified_gmt":"2013-07-09T15:51:08","slug":"can-promotional-products-help-your-small-business-marketing","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/can-promotional-products-help-your-small-business-marketing\/","title":{"rendered":"Can promotional products help your small business marketing?"},"content":{"rendered":"
From an advertising standpoint, it seems that \u2018putting your name here\u2019 on a promotional item actually helps people recall your company and your message. \u00a0A recent study<\/a> on \u201cThe Influence of Promotional Products on Consumer Behavior,\u201d commissioned by Promotional Products Association International (PPAI) demonstrates the effectiveness of promotional products as an advertising medium. The November 2012 study of 700 travelers at New York\u2019s LaGuardia airport found:<\/p>\n Promotional products also aid viral exposure since like your social media campaigns<\/a>, they often are viewed and shared by others or even given away. As an example, the average pen, a very popular promotional item, has 8 owners in its lifetime<\/a>.<\/p>\n Make the most of promotional items<\/strong><\/p>\n Here are some tips to get the most from your promotional item campaign:<\/p>\n Set goals:<\/strong> Determine what you specifically want to achieve with your promotional item besides awareness. Do you want to increase leads so that an item seem by many can help spread the word? Are your promotional items a way to catch attention at trade shows and drive booth traffic?\u00a0 Do you want the item to be a reminder to call when a customer is in need of your particular product or service? Maybe your promotional item is part of special campaign such as a new product launch to encourage calls for information. Your objective will help you decide on the most appropriate gift.<\/p>\n<\/a>Do promotional products work? We know they are appealing. Go to any trade show and watch attendees load up on pens, buttons, bottled water totes, refrigerator magnets, key chains, and even little tins with candies inside. Seems we can\u2019t enough \u2018free stuff.\u201d But do those items actually make your small business stand out, help promote your brand and keep you top of mind?<\/p>\n
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