{"id":753,"date":"2013-07-09T15:51:08","date_gmt":"2013-07-09T15:51:08","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=753"},"modified":"2013-07-09T15:51:08","modified_gmt":"2013-07-09T15:51:08","slug":"can-promotional-products-help-your-small-business-marketing","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/can-promotional-products-help-your-small-business-marketing\/","title":{"rendered":"Can promotional products help your small business marketing?"},"content":{"rendered":"

\"smb-tech-trends\"<\/a>Do promotional products work? We know they are appealing. Go to any trade show and watch attendees load up on pens, buttons, bottled water totes, refrigerator magnets, key chains, and even little tins with candies inside. Seems we can\u2019t enough \u2018free stuff.\u201d But do those items actually make your small business stand out, help promote your brand and keep you top of mind?<\/p>\n

From an advertising standpoint, it seems that \u2018putting your name here\u2019 on a promotional item actually helps people recall your company and your message. \u00a0A recent study<\/a> on \u201cThe Influence of Promotional Products on Consumer Behavior,\u201d commissioned by Promotional Products Association International (PPAI) demonstrates the effectiveness of promotional products as an advertising medium. The November 2012 study of 700 travelers at New York\u2019s LaGuardia airport found:<\/p>\n