{"id":752,"date":"2013-07-05T19:07:38","date_gmt":"2013-07-05T19:07:38","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=752"},"modified":"2013-07-05T19:07:38","modified_gmt":"2013-07-05T19:07:38","slug":"getting-started-with-big-data-for-your-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/getting-started-with-big-data-for-your-small-business\/","title":{"rendered":"Getting started with big data for your small business"},"content":{"rendered":"

\"smb-tech-trends\"<\/a>Knowing your small business customer has never been easier. Today\u2019s buyers are online searching and engaging with social media networks <\/a>anywhere and anytime through mobile devices<\/a> as well as desktop systems. The result is that there are vast amounts of available data \u2013 big data as it\u2019s called \u2013indicating what customers and prospects like and their buying habits<\/p>\n

In \u201cHow a Small Business Can Use Big Data<\/a>,\u201d on Small Business Trends, Megan Totka, chief editor for Chamber of Commerce, points out that until recently, mining big data was expensive and required considerable computing power, making it out of the reach of most small businesses. However, technology has both advanced in power and in affordability though such free tools as Google Analytics and low-cost customer relationship management (CRM) software so that it now is feasible for small businesses to take advantage of big data to get a competitive edge and boost the customer experience.<\/p>\n

Totka advises that key data channels to explore, in addition to your website include<\/p>\n