<\/a>With all this data available, it can be daunting to know where to begin and how best to take advantage of it to engage and retain customers.\u00a0 Here are some tips for getting the most from big data:<\/p>\nIdentify and set goals: <\/strong>Set goals for your data tracking objectives and create initiatives for each. For example, you may want to boost conversion rates — the number of people who take action when they get to your website \u2013 deepen customer loyalty and \/or improve the customer experience at your site. Have a plan for each.<\/p>\nOrganize a team: <\/strong>Your big data tracking team should include members of marketing and sales and your web developer or IT manager. You may be in charge of the team or assign someone else to be; just be sure that the goals are clear so everyone is on board since some historical processes may need to change to make the most of data tracking.<\/p>\nIdentify critical data sources. <\/strong>Based on your objectives, certain types of data will be more valuable than others, whether its social media posts, online transactions or user navigation – clickstreams – through your site. Once you know what data is most critical, employ the best\u00a0 web analytics and social media monitoring tools or CRM dashboards appropriate for tracking it.<\/p>\nBig data can be a big deal for your small business in terms of customer satisfaction, repeat sales and bottom lines results. However, it\u2019s not about quantity of data.\u00a0 It\u2019s about getting the data you need, collecting it through the right technology and channels, and analyzing it properly to make an impact on your small business.<\/p>\n","protected":false},"excerpt":{"rendered":"
Knowing your small business customer has never been easier. Today\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[510],"tags":[649,929,637,580,584],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/752"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=752"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/752\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}