{"id":723,"date":"2013-06-07T04:01:43","date_gmt":"2013-06-07T04:01:43","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=723"},"modified":"2013-06-07T04:01:43","modified_gmt":"2013-06-07T04:01:43","slug":"how-to-use-instagram-in-your-small-business-marketing","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-to-use-instagram-in-your-small-business-marketing\/","title":{"rendered":"How to use Instagram in your small business marketing"},"content":{"rendered":"
When it comes to content, small business owners are finding that a picture may be worth more than a 1000 words. It may be one of the most powerful ways to market to customers and prospects. In particular, small business owners are discovering the value of Instagram<\/a> for visual content marketing. The popular app<\/a> acquired by Facebook last year enables you to take a picture with your smartphone or tablet, apply filters and frames to transform its looks and then immediately share it on Facebook, Twitter, Flickr and other social media platforms<\/a>. You also can create an Instagram profile page<\/a> and through the use of a widget post photos to your company website or blog.<\/p>\n When used as part of your content marketing campaigns, Instagram can help generate awareness for your small business brand, boost lead generation campaigns and increase your engagement with fans and followers on social media platforms. The key is to create visually moving images that resonate with your audiences to encourage them to share your visual message on their social media networks and add comments.<\/p>\n<\/a><\/p>\n