{"id":635,"date":"2013-04-02T15:04:48","date_gmt":"2013-04-02T15:04:48","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=635"},"modified":"2013-04-02T15:04:48","modified_gmt":"2013-04-02T15:04:48","slug":"increase-industry-visibility-with-the-right-small-business-co-marketing-partner","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/increase-industry-visibility-with-the-right-small-business-co-marketing-partner\/","title":{"rendered":"Increase industry visibility with the right small business co-marketing partner"},"content":{"rendered":"

\"smb-tech-trends\"<\/a>You\u2019ve probably heard the saying, \u201cthe whole is greater than the sum of its parts.\u201d Co-marketing is like that. When done properly and with the right partner,<\/i> your small business stands to gain a lot more visibility and sales among your target market than you might by going it alone. Plus by pooling resources with another organization, you can potentially implement an attention-getting program that would otherwise be well beyond your resources both financially and in terms of manpower.<\/p>\n

The goal of your small business co-marketing campaign is to find a partner whose products or services complement yours and don\u2019t compete, at least not across the full breadth of your offerings. One small business-to-business company I know of in the healthcare area currently is engaged in a co-marketing effort with another company in the same market. Most of their products complement each other; but there are a few that could be considered competitive depending on their application.<\/p>\n

There\u2019s more to finding a good partner, than complementary offerings. Also consider:<\/p>\n