{"id":620,"date":"2013-03-13T16:31:53","date_gmt":"2013-03-13T16:31:53","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=620"},"modified":"2013-03-13T16:31:53","modified_gmt":"2013-03-13T16:31:53","slug":"how-to-plan-an-event-to-boost-your-small-business-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-to-plan-an-event-to-boost-your-small-business-sales-and-marketing\/","title":{"rendered":"How to plan an event to boost your small business sales and marketing"},"content":{"rendered":"
The fact is putting on an event — and in this case I\u2019m speaking of offline ones — can be a very effective way to grow sales with customers and prospects, differentiate your small business from the competition and establish an industry-leading position. In \u201cGrow Sales with a Solid Business Event Strategy<\/a>,\u201d Small Business Computing points out how business events can position you as a business maven, since they create a venue for prospects and customers to meet and converse with each other.<\/p>\n In terms of how to stage your event, Small Business Computing recommends that you consider interviews with industry or thought leaders or a panel discussion on issues facing your market or industry. Put the spotlight on clients and let them speak about their experiences using your product or services, which is far more effective than any sales pitch you could deliver.<\/p>\n<\/a>Any of you who were around during the Internet boom might remember it was party time almost all the time. New companies were cropping up every day and many of them wanted to put on a big event to celebrate their official launch. We all know what happened to most of those companies, although the events were hardly to blame despite the large amounts of money spent on them.<\/p>\n