{"id":596,"date":"2013-02-20T17:11:56","date_gmt":"2013-02-20T17:11:56","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=596"},"modified":"2013-02-20T17:11:56","modified_gmt":"2013-02-20T17:11:56","slug":"how-a-mission-statement-helps-your-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-a-mission-statement-helps-your-small-business\/","title":{"rendered":"How a mission statement helps your small business"},"content":{"rendered":"

A friend of mine who used to work for a very large IT company would go on a rant anytime you mentioned company mission statement. The mission statement, he would expound, was nothing more than a company’s feel-good initiative designed to conceal a glaring lack of purpose.\u00a0 However tongue-in-cheek my friend\u2019s comment was \u2013 and it was \u2013 there is something about corporate mission statements that stir people up positively and negatively.<\/p>\n

That however is the point. A mission statement, which I believe every business needs, should evoke emotion, but ideally on the positive side.\u00a0 That\u2019s because it should serve as guide for your small business in a number of very important ways. A recent Time magazine article on Why You Need a Mission Statement<\/a> encapsulated the reasons why you need a mission statement:<\/p>\n