{"id":560,"date":"2013-01-22T17:36:11","date_gmt":"2013-01-22T17:36:11","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=560"},"modified":"2013-01-22T17:36:11","modified_gmt":"2013-01-22T17:36:11","slug":"make-slideshare-part-of-your-small-business-content-marketing","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/make-slideshare-part-of-your-small-business-content-marketing\/","title":{"rendered":"Make SlideShare part of your small business content marketing"},"content":{"rendered":"

If you are in the process of planning your small business content marketing<\/a> strategy, don\u2019t overlook SlideShare<\/a>. It\u2019s the world\u2019s largest community for sharing presentations. No doubt you\u2019ve received an invitation from a contact \u2013 possibly through LinkedIn — to view a recently uploaded presentation on SlideShare. If not, a SlideShare presentation may have come up when you are conducting a search on Google<\/p>\n

Use SlideShare to generate leads by promoting your small business and your value proposition. Your presentation also can help you establish your expertise on a topic to boost your industry influence.<\/p>\n

\"Plantronics<\/a>

Plantronics Simply Smarter Communications on SlideShare<\/a><\/p><\/div>\n

Get started with existing material<\/b><\/p>\n

You already may have a presentation or a number of them you no longer use. If they contain industry or market content, you\u2019ve got a SlideShare presentation in the making.\u00a0 Just update outdated market information. You also can create a presentation about your business, \u00a0highlighting facts and competitive positioning and include customer case studies<\/a> to reinforce your message.<\/p>\n

Another option is to create a SlideShare presentation by repurposing your marketing or social media content, such as your blog posts. Your presentation even can include images to showcase your work \u2013 which is great if you are a designer or contractor – or products. Add a YouTube video demonstrating your products or service.<\/p>\n

Add audio to your SlideShare presentation and you have a webinar. Select the SlideShare presentation you want to use and create a Slidecast<\/a>, which enables you to add audio, such as an MP3 file, to your slides. Edit your audio right on SlideShare to match up to the correct slides.<\/p>\n

SlideShare best practice tips<\/b><\/p>\n