{"id":542,"date":"2013-01-09T17:40:52","date_gmt":"2013-01-09T17:40:52","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=542"},"modified":"2013-01-09T17:40:52","modified_gmt":"2013-01-09T17:40:52","slug":"tips-for-social-media-small-business-customer-service","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/tips-for-social-media-small-business-customer-service\/","title":{"rendered":"Tips for social media small business customer service"},"content":{"rendered":"

Some things are inevitable. Among them is the intersection of your small business social media marketing and customer service. The more you engage with your customers through social media \u2013 Facebook, Twitter, LinkedIn \u2013 you\u2019ll inevitably find more customers utilizing these channels for service-related questions and comments.<\/p>\n

The appeal of using social networks for customer service in lieu of the more traditional channels stems from a number of factors. Social media packs a punch. On social media, everything is public, including a complaint or concern. Following a bad experience with a customer service department, customers may feel they have more leverage by taking their issues social.<\/p>\n

Social also is convenient. Many consumers are active on their social media accounts throughout the day. And social is real time. Customers know that many companies routinely monitor their social media accounts and are quick to respond to a comment or post. According to a report from Oracle<\/a>, over half (51 percent) of Facebook users and over 80 percent of Twitter users expected to receive a response to their question or concern within 24 hours or less. \u00a0By contrast, an online submission to customer service can take 24 hours or longer for a response.<\/p>\n

Maintain best practices \u00a0\u00a0<\/strong><\/p>\n

\"Customer<\/a>Wherever your small business is on the path to social customer service – well along or just getting started \u2013 here are some tips to get best results:<\/p>\n