{"id":4697,"date":"2021-01-25T01:57:44","date_gmt":"2021-01-25T09:57:44","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=4697"},"modified":"2021-01-25T01:57:44","modified_gmt":"2021-01-25T09:57:44","slug":"the-workplace-experience-post-covid-19","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/the-workplace-experience-post-covid-19\/","title":{"rendered":"The Workplace Experience Post-COVID-19"},"content":{"rendered":"

For nearly a decade, at Poly we\u2019ve been studying workplace personas and how to match workstyles and employee behaviors to devices and technologies so that organizations can increase productivity. We have conducted proprietary research into workplace personas to create archetypes based on the behavioral traits found in typical enterprise business employees.<\/p>\n

We refresh the research every few years, and when we embarked on the study in 2020 with our consultants, we marveled at how quickly the world was changing as a result of the pandemic.<\/p>\n

In the past versions of our study, we\u2019ve observed an emerging trend that as communication platforms and devices proliferate, people are increasingly able to work from different locations. The shift was incremental \u2013 predictable, even. However, with our latest research, we saw a dramatic shift in the global enterprise workforce to working from home.<\/p>\n

We couldn\u2019t help but wonder: What impact will this have on companies in the short term? <\/em>And, perhaps more importantly, how will this impact the way we work in the future?<\/em><\/p>\n

Empathy Leads the Way<\/strong><\/h4>\n

We talked about delaying the research report until after the pandemic, but as I was reflecting on the seven workstyle personas, I was overcome with a wave of empathy.<\/p>\n

I have spent the past decade trying to better understand these personas so that I can help share their stories and make life better for enterprise workers. And although each of these personas is a composite, they very accurately represent real people in our lives.<\/p>\n

I thought about the Office Communicator<\/em><\/strong> \u2013 \u00a0we call her \u201cOlivia\u201d \u2013 who represents people that spend most of their time in the office\u2026 and they\u2019re only 1% likely to use video. She must be feeling incredibly distraught over having to lower the boundary between work and home life.<\/p>\n

I thought about \u2018Ray\u2019 the Road Warrior<\/em><\/strong> \u2013 who represents our colleagues who spend 50% of their time traveling. Having his wings clipped like this probably makes him feel anxious to get back out in the field to see customers and partners in person.<\/p>\n

The decision became clear \u2013 we cannot wait. We have to<\/em> do the research now. Given our historical view of workstyles, we are in a unique position to understand the current impact of the pandemic, something that will help our customers plan.<\/p>\n

Our Latest Research Findings<\/strong><\/h3>\n

This month (January 2021), we completed our latest round of personas research. The study surveyed more than 5,000 enterprise workers across eight different countries. While these findings reveal perspectives at a unique point-in-time \u2013 during a global pandemic \u2013 we believe the behavior shifts will have a long-term impact. In our latest survey, we asked about pre-COVID-19 work behaviors as well as the impacts COVID-19 is having on the way people work now, and what they anticipate for the future (post-pandemic).<\/p>\n

Here are a few things we learned \u2026<\/p>\n

1. Work location will be more flexible in the future:<\/strong> The workforce was already starting to work more flexibly pre-COVID (compared to our 2017 research), and users expect the flexibility to continue post-COVID.<\/p>\n

\"Poly<\/p>\n

2. Home is the new office for many, <\/strong>but not everyone has a dedicated space to work or the right set of technology to be their most productive at home.<\/p>\n

\"\"<\/p>\n

3. COVID-19 has led to a rapid growth of conference calls and video meetings.<\/strong> 42% of global workstyles reported daily use of video pre-COVID. That number jumped to 63% during COVID. Some personas are still reluctant to use conferencing technology \u2013 we know it isn\u2019t a preferred channel for all workstyles \u2013 but the research shows that this is an opportunity for companies to embrace personal video technology in addition to video-enabled meeting rooms.<\/p>\n

\"Poly<\/p>\n

There\u2019s no doubt about it: workstyles are transforming as hybrid work environments become more prevalent. Work is no longer a place and I believe the best way to understand the future of work is to understand the people who perform it. And without a doubt, those who pay attention to this research will have a more productive workforce for years to come. Make sure you\u2019ve identified personas within your business \u2013 it is critical to ensure everyone has the correct tools and devices to maximize efficiency and productivity. For more information on how you can get to know your workplace personas, request a consultation with Poly<\/a><\/span>.<\/p>\n

For more insights from our latest personas research, join the UC Summit<\/a><\/span> event where I will be presenting (registration is free; disclosure: Poly is an event sponsor). The video interview is accessible to all event attendees starting on January 25, 2021.<\/p>\n

In the meantime, I have a message for the workforce \u2013 for the Olivias, the Rays, and all other personas, we see you and we are going to do our best to make sure your companies see you, too.<\/p>\n","protected":false},"excerpt":{"rendered":"

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