{"id":456,"date":"2013-01-02T17:49:49","date_gmt":"2013-01-02T17:49:49","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=456"},"modified":"2013-01-02T17:49:49","modified_gmt":"2013-01-02T17:49:49","slug":"why-you-should-write-an-ebook-for-your-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/why-you-should-write-an-ebook-for-your-small-business\/","title":{"rendered":"Why you should write an eBook for your small business"},"content":{"rendered":"
Nobody knows your business better than you do. It also may be that nobody knows your industry or at least some part of it better than you. Then why not share that knowledge with others who could benefit from it \u2013 customers and prospects, partners, suppliers, investors and even prospective employees \u2013 by writing a book? I\u2019m specifically speaking of eBooks because of the ease and low cost to produce and distribute them without the need for an agent or publisher.<\/p>\n
You can offer your eBook to target audiences as a way to introduce your products and\/or services. Your eBook can establish your industry authority and in turn inspire trust for your offerings to help generate sales and referrals. As an example, if you are an IT consultancy, write an eBook about replacing legacy phone systems with unified communications<\/a>. A law firm could write an eBook about family trusts and wills.<\/p>\n