{"id":450,"date":"2012-12-21T17:38:57","date_gmt":"2012-12-21T17:38:57","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=450"},"modified":"2012-12-21T17:38:57","modified_gmt":"2012-12-21T17:38:57","slug":"how-youtube-can-work-for-your-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-youtube-can-work-for-your-small-business\/","title":{"rendered":"How YouTube can work for your small business"},"content":{"rendered":"<p>If you want to go where your customers go these days, then you want to be on YouTube. Each month <a href=\"http:\/\/www.youtube.com\/t\/press_statistics\">800 million people visit YouTube to watch over four billion hours of video<\/a>. And we\u2019re not just talking about Gangnam style!\u00a0 What\u2019s more, the number of mobile video viewers is climbing. \u00a0In its <a href=\"http:\/\/www.reelseo.com\/mobile-video-2013\/\">US Digital Media Usage: A Snapshot of 2013<\/a>, eMarketer forecasts that there will be 73.3 million <a href=\"http:\/\/www.plantronics.com\/us\/cmpn\/big-trends\/big-trends.jsp\">mobile v<\/a>ideo viewers in 2013, an increase of almost 20 percent over 2012.<\/p>\n<p>Also significant is that much of this mobile viewing is not taking place on the go but right in the home. Research from the <a href=\"http:\/\/www.iab.net\/about_the_iab\/recent_press_releases\/press_release_archive\/press_release\/pr-121312\">IAB Mobile Marketing Center of Excellence<\/a> indicates that most smartphone video usage \u2013 63 percent \u2013 takes place in the home and in a room where a second screen \u2013 a TV, desktop computer or tablet \u2013 is also available for viewing purposes.\u00a0 <a href=\"https:\/\/blogs.poly.com\/blog\/2012\/12\/21\/how-youtube-can-work-for-your-small-business\/smart-phone-and-reel\/\" rel=\"attachment wp-att-451\"><img class=\"alignright size-medium wp-image-451\" alt=\"Smart phone and reel\" src=\"https:\/\/blogs.poly.com\/wp-content\/uploads\/2012\/12\/Smart-phone-and-reel-300x300.jpg\" width=\"300\" height=\"300\" \/><\/a><\/p>\n<p>As a small business owner, YouTube videos provide a significant opportunity to reach customers with information about your products and services. Considering that <a href=\"http:\/\/www.youtube.com\/t\/press_statistics\">100 million YouTube viewers take a social action on YouTube every week<\/a> \u2013 like, share or comment \u2013 your video can help you reach new audiences.<\/p>\n<p><strong>Make sure your content gets results<\/strong><\/p>\n<p>Focus on a customer need: Your customers are looking for information that is relevant to their interests and needs.\u00a0 To capture their attention, your YouTube video must provide content that answers questions, solves a problem or provides tips that your customers might not otherwise have considered. Also talk about successes you have had with other customers.<\/p>\n<p>Keep it short: Consider how short news clips are &#8212; generally 90 seconds to keep the viewer\u2019s interest. The same rule applies to your YouTube video.\u00a0 They should be short \u2013 no more than three minutes \u2013 and focus on one concept. Ideally, you\u2019ll have many videos in your YouTube channel, so a customer can continue exploring those for additional information.<\/p>\n<p>Include a call to action: Your message will influence your call to action, which can be in the beginning, middle or the end of your video. Whatever it is, make it simple and clear. You can, for example, offer viewers a special promotion and include a link to a web address where they can get more information. You also can ask viewers to follow you on Twitter or like you on Facebook and to subscribe to you YouTube channel.<\/p>\n<p>Ensure quality is professional:\u00a0 Pay attention to the quality of the lighting \u2013 natural lighting is best \u2013 and audio. There are many mid-range microphones that will work well for most YouTube productions.<\/p>\n<p><strong>Optimize video for mobile<\/strong><\/p>\n<p>To accommodate YouTube videos for mobile users, <a href=\"http:\/\/blog.getaudiofromvideo.com\/how-to-optimize-your-youtube-video-for-mobile-users\/\">GetAudtofromvideo.com<\/a>, also recommends in addition to the above: \u00a0use large fonts for text to ensure mobile users can read them on the small screen and zoom in on the objects or products you want to highlight so they don\u2019t appear minute.<\/p>\n<p>If you already have a YouTube channel for your business, how are you integrating it with your other marketing outreach?<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><b>\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to go where your customers go these [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[510],"tags":[443,636,637,381,574],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/450"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}