{"id":450,"date":"2012-12-21T17:38:57","date_gmt":"2012-12-21T17:38:57","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=450"},"modified":"2012-12-21T17:38:57","modified_gmt":"2012-12-21T17:38:57","slug":"how-youtube-can-work-for-your-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-youtube-can-work-for-your-small-business\/","title":{"rendered":"How YouTube can work for your small business"},"content":{"rendered":"
If you want to go where your customers go these days, then you want to be on YouTube. Each month 800 million people visit YouTube to watch over four billion hours of video<\/a>. And we\u2019re not just talking about Gangnam style!\u00a0 What\u2019s more, the number of mobile video viewers is climbing. \u00a0In its US Digital Media Usage: A Snapshot of 2013<\/a>, eMarketer forecasts that there will be 73.3 million mobile v<\/a>ideo viewers in 2013, an increase of almost 20 percent over 2012.<\/p>\n Also significant is that much of this mobile viewing is not taking place on the go but right in the home. Research from the IAB Mobile Marketing Center of Excellence<\/a> indicates that most smartphone video usage \u2013 63 percent \u2013 takes place in the home and in a room where a second screen \u2013 a TV, desktop computer or tablet \u2013 is also available for viewing purposes.\u00a0 <\/a><\/p>\n