{"id":438,"date":"2012-12-11T17:55:52","date_gmt":"2012-12-11T17:55:52","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=438"},"modified":"2012-12-11T17:55:52","modified_gmt":"2012-12-11T17:55:52","slug":"how-to-make-sure-your-small-business-tweets-stand-out-from-the-crowd","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-to-make-sure-your-small-business-tweets-stand-out-from-the-crowd\/","title":{"rendered":"How to make sure your small business Tweets stand out from the crowd"},"content":{"rendered":"
When it comes to advising small business owners about getting the most out of Twitter, Lisa Barone lays it on the line in \u201cBe Loud on Twitter or Don\u2019t Bother Trying<\/a>,\u201d which recently ran on Small Business Trends<\/a>. Twitter is noisy, says the VP of Strategy at an East Coast web design and development firm. To effectively use Twitter, which is the second most popular social network, according to Nielsen and NM Incite in their\u00a0 Social Media Report 2012<\/a>, you need to rise about the noise level. Essentially, it\u2019s not just how much you Tweet, but what you Tweet that makes your company and brand stand out.<\/p>\n Being memorable \u2013 in a positive way of course — is a goal of any marketing effort. It\u2019s more challenging today because any company can easily and cost-effectively jump into the social networking conversation<\/a>. That\u2019s why your Tweets \u2013 or any of your social media posts for that matter \u2013 need to strongly convey your message. You also need to be sure not to disappoint your followers with useless or irrelevant content.<\/p>\n