{"id":435,"date":"2012-12-07T17:08:15","date_gmt":"2012-12-07T17:08:15","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=435"},"modified":"2012-12-07T17:08:15","modified_gmt":"2012-12-07T17:08:15","slug":"social-media-comes-of-age-what-it-means-to-your-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/social-media-comes-of-age-what-it-means-to-your-small-business\/","title":{"rendered":"Social media comes of age. What it means to your small business."},"content":{"rendered":"
In our Big Trends for Small Businesses guide<\/a>, which we first made available on our site<\/a> earlier in the year, we noted that social media is not going away. \u00a0Now a just released report from global information and measurement leader Nielsen<\/a> and NM Incite <\/a>signals just how much social media activity is accelerating.<\/p>\n In \u201cState of the Media: the Social Media Report 2012,<\/a>\u201d Nielsen and NM Incite indicate that consumers continue to spend more time on social networks than on any other category of sites\u2014roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. Furthermore, time on social media sites in the U.S. across PCs and mobile devices just continues to grow \u2013 from to 88 billion minutes in July 2011 to 121 billion minutes in July 2012, which represents a 37 percent increase.<\/p>\n Key to the report is the importance of mobile. While the computer remains the predominant device for social media access, consumer time spent with social media on mobile apps and the mobile web increased 63 percent in 2012, compared to the same period last year.<\/p>\n These figures underscore the importance of social media for small business owners to build brand awareness and engage with customers and prospects.<\/p>\n<\/a>Social media impacts your brand<\/strong><\/p>\n