{"id":425,"date":"2012-11-28T17:15:15","date_gmt":"2012-11-28T17:15:15","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=425"},"modified":"2012-11-28T17:15:15","modified_gmt":"2012-11-28T17:15:15","slug":"small-business-saturday-sales-exceed-expectations","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/small-business-saturday-sales-exceed-expectations\/","title":{"rendered":"Small Business Saturday sales exceed expectations"},"content":{"rendered":"

Consumers showed their enthusiasm for local small businesses over the weekend. The National Federation of Independent Business (NFIB) and American Express report <\/a>that spending on Small Business Saturday reached $5.5 billion — over the $5.3 billion originally forecast! \u00a0Consumer awareness of the day nearly doubled in just two weeks leading up to the event from 34 to 67 percent, according to the Small Business Saturday Consumer Insights Survey conducted by the two organizations. Nearly half of those aware of Small Business Saturday (47 percent) shopped \u2018small\u2019 on the day.<\/p>\n

In announcing the results of the day, NFIB said<\/p>\n

\u201cWe are very pleased that so many Americans sought to give back by shopping small this Small Business Saturday. We hope that support of small firms, retailers, restaurants and other independent businesses continues throughout the holiday season and all year round. Continued support of this vital sector is one important way to ensure our economy fully recovers and a healthy private sector is restored.\u201d<\/p>\n

Small Business Saturday highlights from NFIB and American Express<\/strong><\/p>\n