A new study from Adobe Systems has found that people are much more likely to shop and purchase items via a tablet than they are from another mobile device.\u00a0 Tablets are playing a much larger role in commerce than originally planned, but that can only be interpreted as a good thing.\u00a0 More Americans received tablets this year as gifts than any year prior, and it appears that more people are using<\/i> them to buy gifts as well.<\/p>\n
A survey of over 1000 Americans found that 55% of tablet owners reported using the device to buy products over 28% of smartphone users.\u00a0 44% of tablet users said shopping was a typical activity on their device, were only about 1\/5th<\/sup> of smartphone users felt this way.\u00a0 Experts believe that the larger screens allow for easier viewing of products, reviews, and ratings.\u00a0 I have to agree wholeheartedly on this.\u00a0 Its often that I find myself saying \u201cI\u2019ll have to look at this later\u201d when seconds away from a purchase on a smartphone.\u00a0 I just don\u2019t feel comfortable buying things on my smartphone, tablets and pc\u2019s just feel more comfortable.\u00a0 I always fear missing some fine print, or that I will hit the wrong button when shopping on my cell phone.<\/p>\n Group Product Marketing Manager of Adobe Digital Publishing Lynly Schambers-Lenox said \u201cThe message to retailers should be\u2026 when you\u2019re thinking about driving that purchase decision and purchase intent; you need to think about how tablets play into your strategy.\u201d\u00a0 She isn\u2019t kidding either.\u00a0 Tablets accounted for 57% of the 24.6 billion dollars in total US mobile commerce last year, and expect that to rise to 62.5% in 2013.<\/p>\n This is another reason for companies to seriously consider iPad and Android apps designed for tablet use.\u00a0 Allowing users to view your products and possibly purchase them online through their tablets may be the tipping point they need to buy it.\u00a0 Nearly half of smartphone and tablet users want to switch to purchasing through apps over the web browser on their mobile devices.\u00a0 Although having a functioning mobile site is important, apps seem to be the new trend.\u00a0 Just make sure you have a share button.\u00a0 Friends are the number one influence cited by users of smartphones and tablets.\u00a0 I look through several apps of one day deals each night, and I normally come across deals I know my friends will use, and send them over.<\/p>\n So whether or not you are a fan of tablets or apps, you have to admit that they make a big effect on mobile commerce.\u00a0 It is definitely time to consider tablets when it comes to sales.<\/p>\n","protected":false},"excerpt":{"rendered":" A new study from Adobe Systems has found that people […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[508],"tags":[888,453,640,889,724],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/405"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/405\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}