{"id":401,"date":"2012-11-13T16:37:12","date_gmt":"2012-11-13T16:37:12","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=401"},"modified":"2012-11-13T16:37:12","modified_gmt":"2012-11-13T16:37:12","slug":"when-is-the-best-time-to-send-your-small-business-emails","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/when-is-the-best-time-to-send-your-small-business-emails\/","title":{"rendered":"When is the best time to send your small business emails?"},"content":{"rendered":"
If your emails aren\u2019t getting opened and read, it may be that your timing is off. Small business email marketing provider GetResponse <\/a>analyzed 21 million messages sent from U.S. accounts in the first quarter of the year and came up with some interesting insight into the top open and click-through times and recipients\u2019 top engagement times. They found out that what time you send an email matters. \u00a0 Here are the key findings<\/a> of the GetResponse analysis:<\/p>\n Still even with these conclusions, GetResponse suggests that the best data is always your own. Track and compare the open and CTR findings of your small business email campaigns to find out works.<\/p>\n Timing isn\u2019t everything<\/strong><\/p>\n When you send your email matters; but there\u2019s more to a successful campaign than time of day. Here are a few other tips to keep in mind as you plan a campaign:<\/p>\n Powerful subject lines: Your subject line needs to stand out to motivate the reader to open it. Keep your subject line short \u2013 less than 50 characters is optimal \u2013 and to the point. Tell your readers what your message is about.<\/p>\n Inject your personality: Connect with your customers. Instead of a marketing and sales pitch, use language that tells your customers something about you. Consider your message as a conversation opener.<\/p>\n Leverage the platform: Your message may be read on a desktop but it\u2019s just as likely to be opened on a smartphone or tablet<\/a>. Think about how your message will be delivered and displayed across a variety of devices and optimize it accordingly. For example, consider how you can leverage mobile device touchscreens.<\/p>\n Branding: Your email marketing should be consistent with your online presence in social media, content marketing and advertising as well as your offline marketing activities. The look and feel and messaging should support your overall brand identity.<\/p>\n<\/a><\/p>\n
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