{"id":3735,"date":"2019-12-03T08:54:40","date_gmt":"2019-12-03T16:54:40","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=3735"},"modified":"2019-12-03T08:54:40","modified_gmt":"2019-12-03T16:54:40","slug":"cx-starts-at-the-contact-center","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/cx-starts-at-the-contact-center\/","title":{"rendered":"CX starts at the Contact Center"},"content":{"rendered":"

There\u2019s nothing like business for buzzwords, and one of the latest is CX\u2014Customer Experience.\u00a0 Lots of companies worry about their customers\u2019 experiences with their products or solutions, but the challenges in addressing those concerns can seem overwhelming.<\/p>\n

Here\u2019s a place to start: your contact center. \u00a0Today\u2019s customers are used to having information readily at their fingertips.\u00a0 When you can get most of what you want by asking Google, Alexa, or Siri\u2014your needs are likely reasonably complex if you\u2019re making that phone call. In fact, the contact center has seen more change in the last five years than in the previous 30 combined, and much of that is around how to better meet the needs of today\u2019s customers.\u00a0 Remember, Net Promoter Score (or any other measure of customer satisfaction) is significantly higher for phone calls than any other channels.<\/p>\n

How can you make that in-person contact more positive?\u00a0 Start by remembering that your contact center employees are people, too. And, depending on the role they play, their needs are very different.\u00a0 Consider four key roles in your contact center:<\/p>\n

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