{"id":3165,"date":"2017-12-12T14:42:20","date_gmt":"2017-12-12T22:42:20","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=3165"},"modified":"2017-12-12T14:42:20","modified_gmt":"2017-12-12T22:42:20","slug":"channel-partner-connect-partner-program-connect-university","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/channel-partner-connect-partner-program-connect-university\/","title":{"rendered":"Make Your Customers Happy While Boosting the Bottom Line: Provide Your Channel Partners with Ongoing Education"},"content":{"rendered":"
If your business is like most, your team includes people outside of your own company\u2019s walls. And because of that, you can only achieve your corporate goals if your channel partner ecosystem meets theirs, too.<\/p>\n
The importance of your channel partners\u2019 success shows up most clearly with resellers. As your revenue targets increase year over year, your company counts on its existing channel partners to scale their output as well.<\/p>\n
What are some ways we can ensure this happens? One of the most effective ways is through high-quality training.<\/p>\n
In a\u00a0recent article<\/u><\/a>\u00a0in SearchITChannel.com,\u00a0Greg Richey<\/u><\/a>, North American lead for the professional and training services organization at\u00a0Ingram Micro<\/u><\/a>, said vendors are coming to understand that by enforcing and creating a stringent education program, partners are more adept at selling their products.<\/p>\n