{"id":314,"date":"2012-09-07T15:53:32","date_gmt":"2012-09-07T15:53:32","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=314"},"modified":"2012-09-07T15:53:32","modified_gmt":"2012-09-07T15:53:32","slug":"how-to-leverage-crowdsourcing-for-your-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-to-leverage-crowdsourcing-for-your-small-business\/","title":{"rendered":"How to leverage crowdsourcing for your small business"},"content":{"rendered":"
If two heads are better than one; just think what a crowd can accomplish.\u00a0 With that in mind, many companies are turning to crowdsourcing for enhanced business collaboration and more.<\/p>\n
Crowdsourcing, a term coined by Jeff Howe<\/a> in 2006 in a Wired <\/em>magazine article, refers to \u201cthe act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.\u201d While capitalizing on the combined intelligence of the crowd is not a new concept, social media platforms and other new technology have taking crowdsourcing to a new level.<\/p>\n As a small business owner, crowdsourcing can be a boon to your operation. Instead of hiring someone full time or on a contract basis to handle a project or solve a problem, you have access to a large pool of highly talented and creative individuals. Make the most of crowdsourcing<\/p>\n Today there are many crowdsourcing platforms with their own specialized services and features. As an example, there are sites where you can get public feedback on a new product or service offering.\u00a0 Your community can provide input on what customers want and what they\u2019d be more likely to purchase.<\/p>\n Other sites enable you to post tasks that your team can\u2019t handle because of time constraints. Participants bid on the projects. The assignment can be short lived – research a project, translate a document or create a mailing list. There are other sites to use if you need people with specialized knowledge or expertise, such as design a logo or create a website. For very complex problems or questions, some sites enable you to post a challenging question and responders offer to provide an answer for a set price.<\/p>\n Ensure successful crowdsourcing<\/p>\n<\/a><\/p>\n