{"id":2991,"date":"2017-01-19T15:05:17","date_gmt":"2017-01-19T23:05:17","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=2991"},"modified":"2017-01-19T15:05:17","modified_gmt":"2017-01-19T23:05:17","slug":"use-video-growing-workplace-means-small-business-communication","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/use-video-growing-workplace-means-small-business-communication\/","title":{"rendered":"Use of video is growing in the workplace. What it means for small business communication."},"content":{"rendered":"

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Look for video to move beyond conferencing in 2017. That forecast comes from West Unified Communications Services<\/a>, a global provider of conferencing and collaboration solutions. In “5 predictions for unified communications and collaboration tools in 2017,\u201d<\/a> Rob Bellmar, EVP of Business Operations for the company, predicts that \u201cvideo will be huge for UC next year.\u201d\u00a0 (With UC, you can experience collaboration tools such as video conferencing through the convenience of one interface.) He says that companies will continue to push for the adoption of video conferencing, which is not yet a true workplace staple, and even beyond that will be employing video to accelerate digital transformation relative to training, on-boarding and even town meetings.<\/p>\n

Underscoring the growing adoption of workplace video is a survey<\/a> also conducted last year by West Unified Communications of 230 full-time U.S. employees about their conferencing habits and even what contributes to \u201cvideo anxiety.\u201d The survey found that 54% of employees regularly participate in video conferencing, many of them using free, consumer-grade technology. Only 23% reported using paid, enterprise services, while 70% use Skype, FaceTime or other free tools.<\/p>\n

Also, feedback indicates that most organizations use video conferencing more for internal than external communications. Top uses include:<\/p>\n