{"id":2983,"date":"2017-01-13T11:59:27","date_gmt":"2017-01-13T19:59:27","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=2983"},"modified":"2017-01-13T11:59:27","modified_gmt":"2017-01-13T19:59:27","slug":"small-businesses-connecting-customers-using-new-tech-traditional-tools","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/small-businesses-connecting-customers-using-new-tech-traditional-tools\/","title":{"rendered":"Small businesses are connecting with customers using both new tech and traditional tools"},"content":{"rendered":"

\"ware_smarter_customer_interactions_customer_service_center_screen_rgb_13mar15-s\"<\/p>\n

Small business owners and managers wear many hats and being the buyer for their company\u2019s technology is one of them.\u00a0 A study<\/a> conducted by Harris Poll on behalf of leading CRM provider Salesforce found that more than 80% of small businesses do not have an IT staff; and 73% of small business owners are responsible for purchasing technology for their businesses.<\/p>\n

The \u201c2016 Connected Small Business Report\u201d from Salesforce also found that among small business technology purchase decisions, price is the most important factor at 74% followed by convenience at 43% and compatibility with current infrastructure at 37%.<\/p>\n

On average, technology accounts for 15% of the annual budget of a small business. Of that budget, 46% goes for hardware and 33% for financial software, such as accounting packages. Other purchase areas include:<\/p>\n