{"id":2968,"date":"2017-01-05T13:49:22","date_gmt":"2017-01-05T21:49:22","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=2968"},"modified":"2017-01-05T13:49:22","modified_gmt":"2017-01-05T21:49:22","slug":"voice-search-will-impact-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/voice-search-will-impact-small-business\/","title":{"rendered":"How voice search will impact small business"},"content":{"rendered":"
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More and more Americans are \u201cspeaking up\u201d when it comes to finding what they want on the Internet. That\u2019s because rather than type in requests on search engines, they are using voice search to find local or general information or they are interacting by voice with a digital assistant to accomplish a requested task. Want a good local Caff\u00e9 Latte, ask Apple\u2019s Siri to recommend a coffee shop and provide directions.<\/p>\n
Voice search uses natural language processing and text to speech to understand the intent of a search, explains<\/a> Search Engine Journal<\/em>. The technology also matches the question to past queries, context and frequency of use to provide an answer. In addition to Siri, other voice-activated personal assistants include Microsoft\u2019s Cortana and Google Now. Google Voice Search (a Microphone is the app icon) enables users to speak on a smartphone or computer to conduct search queries.<\/p>\n Several of Plantronics headsets are compatible with today\u2019s most popular voice search technology. As an example, the Voyager 5200 UC<\/a> connects with Siri, Google Now or Cortana with one touch so that users can call phone contacts, send messages, schedule meetings and even search the web all via voice.<\/p>\n In her 2016 annual Internet Trends report<\/a> released in June, Mary Meeker, VC with Kleiner Perkins Caufield Byers, indicated that \u201cGoogle trends imply queries associated with voice commands have risen greater than 35 times since 2008 after launch of iPhone & Google Voice Search.\u201d<\/p>\n In a survey conducted by MindMeld<\/a> of 1800 smartphone user respondents, cited in Meeker’s report,\u00a0 the number one reason (61%) cited for the growing use of voice as a computing interface was \u201chands and vision-free interaction.\u201d Other reasons:<\/p>\nVoice search growing<\/h4>\n
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Leverage voice search<\/h4>\n