{"id":2940,"date":"2016-11-11T12:11:58","date_gmt":"2016-11-11T20:11:58","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=2940"},"modified":"2016-11-11T12:11:58","modified_gmt":"2016-11-11T20:11:58","slug":"mobilize-small-business-field-sales-force","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/mobilize-small-business-field-sales-force\/","title":{"rendered":"Why you should mobilize your small business field sales force"},"content":{"rendered":"

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Imagine missing out on a sale because your field sales rep couldn\u2019t answer a customer\u2019s question quickly enough. Maybe the information is back at the office on the computer or even on paper. Calling the office won\u2019t work either since the right person might not be around to take the call. Even if they are, they may need time to find the answer.<\/p>\n

Today\u2019s customers have been conditioned online where information is available at their fingertips. According to Accenture in \u201cTop-Five Focus Areas for Improving Sales Effectiveness Initiatives,\u201d<\/a> \u00a0\u201cBy the time buyers meet sales representatives for the first time, they often are more than 50 percent through the buying process. To keep pace, companies must move their marketing, sales and service functions from an analog front-office to a digital one.\u201d<\/p>\n

Since a delay in responding to a question about pricing, availability, service and support might send a prospect to another supplier; it\u2019s important to mobilize field sales teams with the right devices and apps.<\/p>\n

Accenture advises companies take advantage of mobile, along with social, analytics and cloud computing to meet customers where they want to transact.<\/p>\n

Choose the right CRM app<\/h4>\n

To be most effective, field sales reps on the go should be able to view and modify Customer Service Management (CRM) information that provides them with contacts, purchasing history and opportunities. Also apps that enable synchronization of calendars to minimize back-and-forth communication to schedule a meeting, events and tasks help to keep reps up to date on important activities and action items.<\/p>\n

In choosing a CRM package for small business, consider some of the following issues:<\/p>\n