{"id":294,"date":"2012-08-22T14:58:54","date_gmt":"2012-08-22T14:58:54","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=294"},"modified":"2012-08-22T14:58:54","modified_gmt":"2012-08-22T14:58:54","slug":"how-to-handle-customer-complaints-to-build-loyalty-for-your-small-business","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-to-handle-customer-complaints-to-build-loyalty-for-your-small-business\/","title":{"rendered":"How to handle customer complaints to build loyalty for your small business"},"content":{"rendered":"
Even the happiest of your customers inevitably will have a complaint at some point. Any number of things can go wrong and will – a product will arrive late or you will miss a deadline — whether the fault lies with your small business or forces outside of your control. The good news is that your customers care enough about the relationship to let you know they are disappointed or unhappy. Far better that than they go away and leave you wondering why. In any case, when a complaint comes in, how you handle it will impact the relationship with your customer. Getting defensive about the issue, which is a natural response when someone complains, is the last thing you want to do. It will get you nowhere. Far worse, of course, is to suggest your company did nothing wrong and you can\u2019t do anything to fix the problem. Expect your customer to run to your competitor, but not before posting a scathing review of your company on Yelp or one of the other online review sites.<\/p>\n<\/a><\/p>\n