{"id":2855,"date":"2016-08-25T16:56:53","date_gmt":"2016-08-25T23:56:53","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=2855"},"modified":"2016-08-25T16:56:53","modified_gmt":"2016-08-25T23:56:53","slug":"mobile-video-is-a-small-business-marketing-must-have","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/mobile-video-is-a-small-business-marketing-must-have\/","title":{"rendered":"Mobile video is a small business marketing \u2018must have\u2019"},"content":{"rendered":"

\"Mobile<\/a><\/p>\n

If your small business marketing isn\u2019t employing mobile video, you\u2019re missing a key opportunity for customer engagement.\u00a0 More than half <\/a>of YouTube views come from mobile devices. This should not be a surprise, however, considering that most customers have a smartphone and for an increasing number, it\u2019s their primary way to get online. Among millennials,\u00a0 21 percent<\/a> no longer use desktop computers to go online, according to comScore.<\/p>\n

While a picture may be worth a thousand words, Forrester Research says<\/a> \u201ca minute of video is worth 1.8 million words.\u201d It\u2019s a powerful medium to showcase a product or service and provide any other branding information about an offering and your small business to help consumers make a purchase decision.<\/p>\n

There are other advantages to the video format. While text may be difficult to read on a small screen, video content is delivered in full screen mode on a mobile device, which makes it easy for users to absorb the content. And it\u2019s easy to launch. Unlike a web page or app that requires search and navigation, users simply \u2018tap\u2019 play to begin.<\/p>\n

Audio also makes the experience even more memorable. MagnetVideo points out<\/a> that it adds another dimension to the content.\u00a0 Even if the user isn\u2019t intently focused on watching the video, the audio – music, voice-over and sounds – can help deliver your marketing message.<\/p>\n

Unfortunately, you have no control over background noise, which can interfere with message delivery. Noise cancelling headsets<\/a> and headphones<\/a> can help by blocking about distracting sounds. To that end, a survey<\/a> from SOL REPUBLIC found that \u201cmore than half of millennials (53 percent) report they own three or more headphones and wear those headphones nearly four hours every day.\u201d<\/p>\n

Make mobile marketing videos stand out<\/strong><\/h5>\n

When it comes to creating the video content, in \u201cHow to Create Memorable Mobile Video Content: Tips from Three Pros\u201d<\/a> on Marketing Land, three video experts Steve Garfield<\/a>, well known video blogger; Jeben Berg<\/a>, creative director at Google and chief creative officer at Zealot Networks; and Scott Kramer<\/a>, Emmy award winning TV and digital content producer and strategist, offer some tips. Among them:<\/p>\n

Capture a moment<\/strong>: Before you shoot, think about the results you want. You want to capture moments that are most shareable. If someone is giving a talk, don\u2019t shoot the whole speech; ask the speaker to share the main part of their speech. Ask for a minute or two to shoot and have the speaker talk directly to you or into the camera.<\/p>\n

Applied to small business marketing, if you have a customer who is a major fan, record one or two inspiring moments of them talking into the camera about how your product solved a problem or answered a need.<\/p>\n

Close-ups work best:<\/strong> Close-ups are best for the small screen. When shots are wide, viewers can\u2019t see all the detail.<\/p>\n

Keep it short (and cut out the fluff):<\/strong> Since mobile video is generally watched on the go, keep it short, and get to the point. Your goal is to get the viewer\u2019s attention and keep it.<\/p>\n

Make text big and bold:<\/strong> If you want to add text to your video \u2013 a call to action at the end, for example – make it big and bold so that it\u2019s easy to read.<\/p>\n

Your customers and prospects are on their mobile devices to get information.\u00a0 Make mobile video integral to your marketing to get and keep their attention.<\/p>\n","protected":false},"excerpt":{"rendered":"

If your small business marketing isn\u2019t employing mobile video, you\u2019re […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[510],"tags":[522,1323,1324],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/2855"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=2855"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/2855\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=2855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=2855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=2855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}