{"id":2830,"date":"2016-07-21T14:45:52","date_gmt":"2016-07-21T21:45:52","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=2830"},"modified":"2016-07-21T14:45:52","modified_gmt":"2016-07-21T21:45:52","slug":"small-business-adoption-of-mobile-apps-is-starting-to-pick-up-steam","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/small-business-adoption-of-mobile-apps-is-starting-to-pick-up-steam\/","title":{"rendered":"Small business adoption of mobile apps is starting to pick up steam"},"content":{"rendered":"

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Does your small business have or plan to build a mobile app?\u00a0 While mobile app adoption among small businesses has been slow; it\u2019s beginning to pick up, reports B2B research firm Clutch.\u00a0 In its recent survey \u201cMobile Apps and Small Business in 2016,\u201d<\/a> Clutch found that small businesses are beginning to get on board with mobile apps for customer engagement and to streamline operations, owing to the availability of app development software, and more specifically app builders, which lowers app-building cost and complexity.<\/p>\n

The survey found \u201cCurrently less than a quarter of small businesses have a mobile app and nearly a third are unlikely to build one. However, 27% plan to build a mobile app in the near future, and 22% are unsure, but still could be convinced to build a mobile app in the future.\u201d<\/p>\n

Consumer-facing industries such as restaurants, realtors, and other professional services (carpet cleaners, for example) have moved quicker to develop mobile apps. Improved customer engagement to: increase sales (55%), improve the customer experience (50%) and become competitive in the market (50%) are key drivers and the app features deemed most valuable to do so include:<\/p>\n