{"id":266,"date":"2012-07-31T15:04:10","date_gmt":"2012-07-31T15:04:10","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=266"},"modified":"2012-07-31T15:04:10","modified_gmt":"2012-07-31T15:04:10","slug":"write-a-call-to-action-that-clicks-with-your-audience","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/write-a-call-to-action-that-clicks-with-your-audience\/","title":{"rendered":"Write a ‘call to action’ that clicks with your audience"},"content":{"rendered":"

Your website sparkles. The copy is crisp and optimized for search and the graphics are compelling. \u00a0It\u2019s also easy for visitors to navigate through the site to get information. You\u2019re getting lots of traffic, but visitors aren\u2019t taking the next step and responding to your calls to action.<\/p>\n

The response to your email marketing is similar. You\u2019ve crafted an attention-getting headline, the copy is concise and easy to read, and you\u2019ve spelled out all the benefits of your product or service. You\u2019ve even updated your database so you know you have the right targets. Still call-to-action click-through results are disappointing.<\/p>\n

Maybe your call to action isn\u2019t clear or it\u2019s just not sending a message that inspires your audience to click through. Your call to action should motivate your audience to act \u2013 immediately. An effective call to action can help to generate the results you want.<\/p>\n

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Here are some things to keep in mind when creating your call to action:<\/p>\n

Language and tone: Strong command verbs encourage action and clearly tell your audience what to do and what they will get by clicking. Examples include:<\/p>\n