{"id":2628,"date":"2015-12-30T09:43:37","date_gmt":"2015-12-30T17:43:37","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=2628"},"modified":"2015-12-30T09:43:37","modified_gmt":"2015-12-30T17:43:37","slug":"how-mobility-helps-your-small-business-grow-part-1-mobile-marketing","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/how-mobility-helps-your-small-business-grow-part-1-mobile-marketing\/","title":{"rendered":"How mobility helps your small business grow Part 1: Mobile marketing"},"content":{"rendered":"

\"Mobile<\/a><\/p>\n

Small business owners are feeling bullish about the New Year finds Yelp in its first annual Small Business Pulse Survey<\/a>. Among the small businesses active on the crowd-sourced review site, 85%\u00a0 across a variety of industries \u2013 from food service, health and medicine to retail and home services \u2013 indicated that they expect their revenues to grow as much as 26% in 2016.<\/p>\n

While optimism prevails, small businesses still recognize that they face challenges in growing. Yelp found that the top challenges include attracting and retaining customers (60%), managing a limited marketing budget (32%) and competition from larger businesses (30%).<\/p>\n

When it comes to leveling the competitive playing field and growing your customer base, all signs point to the growing importance of mobile marketing. Nearly two-thirds of Americans own a smartphone and for many the devices are their entry point to get online, reports Pew Research.<\/strong><\/a><\/p>\n

Mobile marketing essentials<\/strong><\/h5>\n

As you plan your mobile marketing strategy, consider the following from “8 Mobile Marketing Stats to Help You Plan for 2016\u201d <\/a>from Social Media Today<\/em>.<\/p>\n