{"id":2523,"date":"2015-08-21T09:51:50","date_gmt":"2015-08-21T16:51:50","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=2523"},"modified":"2015-08-21T09:51:50","modified_gmt":"2015-08-21T16:51:50","slug":"good-communication-is-the-heart-of-small-business-success","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/good-communication-is-the-heart-of-small-business-success\/","title":{"rendered":"Good Communication is the heart of small business success"},"content":{"rendered":"
\u201cWhat we have here is failure to communicate\u201d from the 1967 classic Cool Hand Luke<\/em> is one of the most memorable film quotes of all times. In fact, the American Film Institute ranks it #11 on its top 100 movie quotes.<\/p>\n As a business person you know that failure to communicate is not an option. Good communication is essential to business success. Yet today, changes in where we work, when we work and the tools we use to work are posing challenges to communicate effectively with customers and colleagues.<\/p>\n This week, Plantronics was very pleased to host a dinner for the National Association of Women Business Owners (NAWBO) Silicon Valley Chapter. My speech was about the changing workplace, communications challenges and what solutions are available from Plantronics to make sure your small business succeeds amidst disruptive workplace trends.<\/p>\n Here are highlights from: \u201cGood Communication: The Heart of Business Success\u201d presentation to Silicon Valley Chapter, NAWBO, August 18.<\/p>\n Communication chaos:<\/strong> The proliferation of devices has created a kind of communications chaos with calls and notifications coming in across the range of platforms. (We asked attendees how many interact with at least 5 devices every day. Three quarters raised their hands.)<\/p>\n In response, Unified Communications (UC) emerged to consolidate communication devices – desk phones, PCs, smartphones and tablets \u2013 into one integrated data and voice network so they can talk to each other digitally. With UC, you can experience calls along other collaboration tools such as e-mail, instant messaging (IM), web and video conferencing and fax through the convenience of one interface.<\/p>\n But for UC to be most effective, you need to be able to simply connect to your communications devices. Let\u2019s say you are wrapping up a desk phone call and get a text on your computer to sign onto a video conference with an important customer. You want to be able to seamlessly move from one device to another ensuring that your communication is consistently effective and audible.<\/p>\n Need to focus anywhere:<\/strong> Mobile devices \u2013 smartphones, tablets and laptops – now make it possible to work anywhere at any time. While the ability to work where you choose is convenient, it has had the effect of blurring the lines between our personal and work life. It also means that you never know when and where \u201cwork calls.\u201d (Nearly everyone raised their hands when we asked how many people have to take conference calls from home.)<\/p>\n You need to be able to focus on the moment to engage with a customer, supplier or a colleague over a call no matter where you and no matter what you may be doing at the moment. Or, in order to meet a deadline, you may need to block out distracting noises and immerse.<\/p>\n Ensure successful customer interactions:<\/strong> In today\u2019s popular open-space office environments, there\u2019s little escape from noise around you, which can seriously hinder communication with a customer. Working remotely \u2013 in a coffee shop, at an airport, in a hotel room \u2013 you have even less control over background noise around you. And unless you have a sound proofed home office, working at home may not provide a sound-free environment. (One business owner noted that her ability to provide personal service and dedicated attention to her clients helps differentiate her graphic design company from the big guys.)<\/p>\n Whether your small business team members are working in the office or out, Plantronics has solutions to enable them to hear and be heard across a range of communications devices. Plantronics headsets:<\/p>\n \u2022 Ensure you are ready for a call by simplifying connectivity to communications devices and applications, knowing when you\u2019re wearing a headset and routing calls according, and providing sophisticated notifications that a call is coming in.Today\u2019s communications challenges<\/strong><\/h5>\n
Help for your team stay connected throughout the day<\/strong><\/h5>\n
\n\u2022 Help you focus by selectively blocking distracting background noise throughout the day in the office or on the go. The just announced Voyager Focus UC headset<\/a> <\/strong>provides active noise cancellation (ANC) and dynamic Hi-Fi stereo. It works seamlessly across Bluetooth-enabled desk phones, laptops, mobile phones, tablets, and smart watches.
\n\u2022 Bring audio clarity to each conversation and even help you capture key data relative to customer interactions and protect sensitive on-screen information.<\/p>\n