{"id":2505,"date":"2015-07-27T12:35:22","date_gmt":"2015-07-27T19:35:22","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=2505"},"modified":"2015-07-27T12:35:22","modified_gmt":"2015-07-27T19:35:22","slug":"why-your-small-business-marketing-needs-to-go-mobile","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/why-your-small-business-marketing-needs-to-go-mobile\/","title":{"rendered":"Why your small business marketing needs to go mobile"},"content":{"rendered":"

In my last post \u201dKeep small business hiring strong with flexible work options,<\/a>\u201d<\/strong> I talked about the need for mobile collaboration tools, such as cloud computing, to enable your team to work anywhere, anytime and stay connected to your small business operations and to each other. While your team needs to stay connected on the go over mobile devices, using headsets<\/a> <\/strong>for audio clarity, your customers also want to be able to engage with your company wherever they are. Increasingly they depend on smart phones and tablets to get up-to-date information about your products and services \u2013 including specials and promotions – make a purchase or inquire about the status of service.<\/p>\n

In order to meet customer expectations,\u00a0 you need to take your marketing mobile. If you don\u2019t, you can bet your competitors will, especially when you consider that nearly 2\/3 of Americans own a smartphone and for many the devices are their entry point to get online, reports Pew Research<\/a><\/strong>. Other statistics that make the strong case for mobile marketing from \u201c23 Crazy Mobile Marketing Stats Shows Mobile Is a Must in Your Business\u201d<\/a><\/strong> include:<\/p>\n