{"id":241,"date":"2012-07-13T14:33:58","date_gmt":"2012-07-13T14:33:58","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=241"},"modified":"2012-07-13T14:33:58","modified_gmt":"2012-07-13T14:33:58","slug":"small-business-sees-big-opportunity-in-big-data","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/small-business-sees-big-opportunity-in-big-data\/","title":{"rendered":"Small business sees big opportunity in Big Data"},"content":{"rendered":"
Among respondents, 28 percent define it as the massive growth in transaction data. Twenty-four percent think it\u2019s the new technologies that address the volume, variety and velocity challenges of big data; 19 percent said Big Data refers to requirements to store and archive data for regulatory compliance; and 18 percent see Big Data as the rise in new data sources, such as data from social networks, websites, user generated content and location from mobile phones.<\/p>\n While definitions of Big Data may vary \u2013 SAP by the way defines it as \u201cthe unprecedented growth and convergence of social, device, equipment and corporate data\u201d — one thing is certain, small and midsize companies want it! \u00a0About 76 percent of survey respondents view Big Data as an opportunity. Top competitive advantages of using Big Data include more efficient business operations, boosting sales, lowering costs, becoming more agile and attracting and retaining customers.<\/p>\n Don\u2019t get buried in Big Data<\/p>\n The enormous amount of data from smart phones, embedded sensors, Facebook posts, email, and even metadata can be daunting. Start by deciding what you need to know and then gather the data you need based on that.<\/p>\n<\/a>Big Data is a big deal to small companies \u2013 even though some are having trouble getting their arms around an exact definition. A recent survey <\/a>conducted by Harris Interactive on behalf of SAP AG indicated that small and midsize enterprises are realizing the competitive advantages of using and managing Big Data even faster than their larger competitors. However, the survey of 154 companies indicated when asked to define what big data is, the answers were as varied as\u2026.well Big Data.<\/p>\n