{"id":213,"date":"2012-06-26T16:07:14","date_gmt":"2012-06-26T16:07:14","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=213"},"modified":"2012-06-26T16:07:14","modified_gmt":"2012-06-26T16:07:14","slug":"make-customer-service-your-best-marketing-tool","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/make-customer-service-your-best-marketing-tool\/","title":{"rendered":"Make customer service your best marketing tool"},"content":{"rendered":"

\"\"<\/a>How does your company rate on customer service? Start by considering what happens when someone calls. \u00a0Are customers on hold a long time? Is the person on the other end of the line, the best qualified to take the call? Do customers have to wait a long time before someone returns a call?<\/p>\n

A call into your company could be the start of a \u2018beautiful relationship\u2019 or the end of one, and that\u2019s not all. Consider the following statistics from a White House Office of Consumer Affairs study<\/a>– conducted in the 1980s by consumer research company TARP:<\/p>\n