{"id":213,"date":"2012-06-26T16:07:14","date_gmt":"2012-06-26T16:07:14","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=213"},"modified":"2012-06-26T16:07:14","modified_gmt":"2012-06-26T16:07:14","slug":"make-customer-service-your-best-marketing-tool","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/make-customer-service-your-best-marketing-tool\/","title":{"rendered":"Make customer service your best marketing tool"},"content":{"rendered":"
A call into your company could be the start of a \u2018beautiful relationship\u2019 or the end of one, and that\u2019s not all. Consider the following statistics from a White House Office of Consumer Affairs study<\/a>– conducted in the 1980s by consumer research company TARP:<\/p>\n It\u2019s not hard to see that unhappy customers can have a significant impact on your marketing efforts, and considerably more so today than 30 years ago because of the power of social networks. Outstanding customer service builds loyalty that ensures customers keep coming back even when there are competitive options.<\/p>\n Seven steps to excellent customer service<\/strong><\/p>\n Customer service needs to part of your company\u2019s vision and values. If you aren\u2019t already, make sure to:<\/p>\n<\/a>How does your company rate on customer service? Start by considering what happens when someone calls. \u00a0Are customers on hold a long time? Is the person on the other end of the line, the best qualified to take the call? Do customers have to wait a long time before someone returns a call?<\/p>\n
\n
\n