{"id":202,"date":"2012-06-15T16:40:56","date_gmt":"2012-06-15T16:40:56","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=202"},"modified":"2012-06-15T16:40:56","modified_gmt":"2012-06-15T16:40:56","slug":"mobile-marketing-boosts-new-business-activity","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/mobile-marketing-boosts-new-business-activity\/","title":{"rendered":"Mobile marketing boosts new business activity"},"content":{"rendered":"<p>Is mobile part of your marketing strategy? If not, here&#8217;s food for thought.\u00a0 A recent <a href=\"http:\/\/www.marketwatch.com\/story\/84-of-us-small-businesses-using-mobile-marketing-see-increase-in-new-business-activity-2012-05-03\">survey <\/a>from <a href=\"http:\/\/www.web.com\/\">Web.com<\/a> of 500 small businesses indicated that of the 14 percent of you that have a standalone mobile website, 84 percent experienced an increase in new business among smartphone users,\u00a0 whose numbers are growing dramatically. According to <a href=\"http:\/\/techcrunch.com\/2012\/06\/14\/comscore-us-internet-report-yoy-pinterest-up-4000-amazon-up-30-android-top-smartphone-more\/\">comScore<\/a>, there\u2019s been a 47 percent increase in smartphone users (106.7 million or 45.6% of U.S. mobile population) between March 2011 and March 2012. Of these users, Web.com says \u2018mobile consumers are seamlessly searching, processing and making a purchase decision via smartphone devices.\u201d<\/p>\n<p>Besides the 14 percent of you that have a standalone mobile site \u2013 the content and layout are designed specifically for mobile purposes \u2013 another 26 percent have a mobile-friendly website. That means, the layout and content of your mobile site are the same as your standard site but adjusted to a smartphone screen.<\/p>\n<p><a href=\"https:\/\/blogs.poly.com\/wp-content\/uploads\/2012\/06\/mobile-marketing-infographic.jpg\"><img class=\"alignleft size-medium wp-image-203\" src=\"https:\/\/blogs.poly.com\/wp-content\/uploads\/2012\/06\/mobile-marketing-infographic-300x251.jpg\" alt=\"\" width=\"300\" height=\"251\" \/><\/a>While 60 percent of you have yet to make the move to mobile, the next five years should see a change. Over 69 percent of you agreed that mobile marketing is key to your growth and indicated that you will consider increasing your mobile spend this year. You see mobile marketing as the way to provide better service to existing customers (38 percent), attract more customers (36 percent) and gain a competitive advantage (34 percent).<\/p>\n<p>With all the hats you wear, it can be difficult to initiate new marketing strategies. The survey revealed that 64 percent of you are your own one-person marketing team. \u00a0Fortunately, there\u2019s help. A number of efficient emerging technologies \u2013 cloud computing, virtual PBX, unified communications, video conferencing and more \u2013 can increase your productivity. \u00a0Find out how the \u201c<a href=\"http:\/\/www.plantronics.com\/us\/solutions\/small-medium-business\/tech-trends\/\">Big Trends for Small Business<\/a>\u201d can free up your time and resources to spend on marketing and new business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is mobile part of your marketing strategy? If not, here&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[510],"tags":[636,637,580],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/202"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=202"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/202\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}