{"id":199,"date":"2012-06-13T16:00:30","date_gmt":"2012-06-13T16:00:30","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=199"},"modified":"2012-06-13T16:00:30","modified_gmt":"2012-06-13T16:00:30","slug":"many-companies-arent-measuring-their-social-media-are-you","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/many-companies-arent-measuring-their-social-media-are-you\/","title":{"rendered":"Many companies aren\u2019t measuring their social media \u2013 are you?"},"content":{"rendered":"
I\u2019ve written before about social media raising the bar on customer expectations. (See: \u201cKnow what influences your customer to maximize the new digital <\/a> Many of you understand you need to have a social media presence and do; however, many are not leveraging the input. \u00a0According to a study<\/a> of 1180 companies around the globe by software company Satmetrix Systems<\/a>, a significant number of B2C and B2B companies of all sizes are not tracking what their customers are saying and in turn not responding to customer feedback.<\/p>\n The study found:<\/p>\n Social media can help you build your brand when you know what your customers care about. Don\u2019t miss the opportunity to track what they are saying in order to respond to their concerns and better yet leverage their positive input.<\/p>\n","protected":false},"excerpt":{"rendered":" I\u2019ve written before about social media raising the bar on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[510],"tags":[450,635,584],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/199"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/199\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>trends.<\/a>\u201d) A new generation of customers expects to have a meaningful dialogue with you through social media channels. They find information and make decisions based on their online interactions; and in turn they share that information among their own communities.<\/p>\n
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