{"id":199,"date":"2012-06-13T16:00:30","date_gmt":"2012-06-13T16:00:30","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=199"},"modified":"2012-06-13T16:00:30","modified_gmt":"2012-06-13T16:00:30","slug":"many-companies-arent-measuring-their-social-media-are-you","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/many-companies-arent-measuring-their-social-media-are-you\/","title":{"rendered":"Many companies aren\u2019t measuring their social media \u2013 are you?"},"content":{"rendered":"

I\u2019ve written before about social media raising the bar on customer expectations. (See: \u201cKnow what influences your customer to maximize the new digital <\/a>\"\"<\/a>trends.<\/a>\u201d) A new generation of customers expects to have a meaningful dialogue with you through social media channels. They find information and make decisions based on their online interactions; and in turn they share that information among their own communities.<\/p>\n

Many of you understand you need to have a social media presence and do; however, many are not leveraging the input. \u00a0According to a study<\/a> of 1180 companies around the globe by software company Satmetrix Systems<\/a>, a significant number of B2C and B2B companies of all sizes are not tracking what their customers are saying and in turn not responding to customer feedback.<\/p>\n

The study found:<\/p>\n