Have you ever wondered how so many shows come and go so quickly?\u00a0 How big name name directors and writers can still bomb in the theatres?\u00a0 Hollywood has always avoided saying any production is a \u201csure thing.\u201d\u00a0 Even the best talent fails to come through sometimes, and there is no real secret to know what people will like.\u00a0 At least that\u2019s what we thought, until Netflix came along.<\/p>\n
When Netflix asks you to rate movies, it is doing a lot more than coming up with suggestions for what you should watch next.\u00a0 They are compiling data from millions of subscribers and finding out what people really enjoy watching.\u00a0 Do they like drama?\u00a0 What kind of drama?\u00a0 In what setting? In what style?\u00a0 with or without comedic relief?\u00a0 Starring what actors and actresses?\u00a0 Anything else you can imagine, they have data on it.\u00a0 They have taken this data, and turned it into award winning shows.<\/p>\n
Netflix original programming has become some of the most entertaining and best shows available.\u00a0 Their in house created shows, such as House of Cards, Orange is the New Black, and Hemlock Grove, have been incredibly sucessful.\u00a0 The newest series of the popular show Arrested Development, was aired on Netflix alone.\u00a0 House of Cards, starring Kevin Spacey, has been nominated for 9 Primetime Emmy\u2019s, including one for Most Outstanding Drama.\u00a0 Netflix created shows recieved 14 Emmy nominations in total.<\/p>\n
Netflix has roughly 33 million subscribers worldwide and average 30 million \u201cplays\u201d a day.\u00a0 More people watched movies and TV shows streaming last year than they did on DVD\u2019s, and the odds continue to move in their favor. Kevin Spacey recently did a speech talking about the change of media<\/a>, and how giving the customer what they want is the way to go.\u00a0 If they want to binge watch an entire season, give them the whole season all at once.\u00a0 And that is exactly what Netflix did.<\/p>\n So we can all \u00a0learn from Netflix and their practices.\u00a0 They didn\u2019t have to hire tons of companies to survey strangers, to do market research; they simply asked their customers, what do you like?\u00a0 Then they made it happen.\u00a0 Taking advantage of the data around us is one of the most important steps to pleasing your customers, and the data isn\u2019t as hard to find as you think.<\/p>\n","protected":false},"excerpt":{"rendered":" Have you ever wondered how so many shows come and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[508],"tags":[649,1072,1073,392,1074],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/1970"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=1970"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/1970\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=1970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=1970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=1970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}