{"id":1938,"date":"2013-05-24T22:38:55","date_gmt":"2013-05-24T22:38:55","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=529"},"modified":"2013-05-24T22:38:55","modified_gmt":"2013-05-24T22:38:55","slug":"what-does-it-really-think-of-your-marketing","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/what-does-it-really-think-of-your-marketing\/","title":{"rendered":"What Does IT Really Think of Your Marketing?"},"content":{"rendered":"

Ever wish you had a chance to ask your target market straight out \u201cHey does this advertisement work for you?\u201d\u00a0 Well at Spiceworks Unplugged<\/a> you can.\u00a0 Unplugged is a free event with a panel of IT decision makers answering your questions, whether those questions are about purchasing habits, the advertisements that annoy them, or what you can do to get their attention.\u00a0 Many topics are covered, from content types to delivery methods to what advertisements worked.<\/p>\n

When asked what type of content they want to see, the IT decision makers all agree that they need unbiased reviews from customers who have had hands-on experience with the product.\u00a0 Additionally, they normally want to see these reviews on various communities other than the vendor\u2019s website, as they feel they may not get the full picture otherwise.\u00a0 This is why paying attention to how your product is viewed and responding to negative comments publically, not ignoring them, is needed.\u00a0 If your product has a negative review on Newegg.com, or Amazon.com, but there is a manufacturer response that deals with the user\u2019s issue, that may settle fears on a potential buyer.<\/p>\n

So what about how your product is shown to potential clients?\u00a0 When the panel was asked if they preferred White Papers or a trial period use of the product, they agreed that although they don\u2019t like opting in for trials, they prefer any method that doesn\u2019t require giving out personal information.\u00a0 White Papers normally require that you put in your email address, physical address, phone number, and lots of information that many people don\u2019t want a company to have.\u00a0 Many times IT personnel will be scouting out a multitude of products, and don\u2019t necessarily want to receive 15 sales calls that day.<\/p>\n

The panelists all agreed that service was the biggest priority for them when it came to company value.\u00a0 Product and price took a backseat to service every time.\u00a0 IT companies that respond immediately to requests and do everything possible to help the customer were always the first choice.\u00a0 Poor service was the first reason they would look for another product.<\/p>\n

Paid advertisements on Google were said to be ignored by most of them.\u00a0 They didn\u2019t seem to be relevant to what they were searching for most of the time; however ads on sites like Spiceworks felt more personal.\u00a0 Ads on social media were also ignored by the panelists, however following companies on Twitter or Facebook is a different story.\u00a0 Snail mail was mostly ignored, unless it contained some sort of swag.\u00a0 Free stuff always got them to open it up.\u00a0 Most flyers and postcards were immediately trashed, if they even made it to their desk in the first place.<\/p>\n

Follow these tips to help market to your IT clients, and let us know in the comments what marketing tricks you love and hate!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ever wish you had a chance to ask your target […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[508],"tags":[425,426,427,392,428],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/1938"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=1938"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/1938\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=1938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=1938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=1938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}