There was once an English King named Canute who planted his throne on the beach, sat in it, and ordered the tide to stop coming in.\u00a0 He nearly drowned.\u00a0 No matter how powerful you are, you can\u2019t stop the inevitable. \u00a0Then integration of Social Media in our workplaces is no longer an \u201cif\u201d but a \u201cwhen\u201d and to what degree.\u00a0 Last year many people have experienced what it is like to take on these new practices, and others what it\u2019s like to fight them.\u00a0 Neither option is easy, but only one provides a benefit to your staff.<\/p>\n
Social Media<\/b><\/p>\n
According to Edison Research, 56% of Americans have a profile on a social media site.\u00a0 Research from the University of Illinois in 2011 showed that in the nation\u2019s largest 75 cities, 87% of people used Twitter, and 87% had a Facebook.\u00a0 This number has been growing steadily over the past few years, and almost every person with internet access and some computer knowledge have at least some connection to a social network.\u00a0 Having so many people in one location is a godsend for marketing teams, and you couldn\u2019t ask for a better setting for distributing product announcements, updates, and sales.<\/p>\n
In 2012, businesses large and small really started using social media networks such as Twitter, Facebook, and others to help promote and spread product knowledge.\u00a0 2012 was the year to go social, as everyone realized its benefits.\u00a0 Although many flocked to it, that doesn\u2019t mean they were using it effectively.\u00a0 2013 will hopefully show progress in both how businesses use social networks, and what features social networks offer knowing that they are now being used for business.<\/p>\n
Even government agencies are starting to use social media as a way to communicate with their staff and the public.\u00a0 Many are finding these services to be a great way to receive feedback from the community on new services or problems within the city.\u00a0 Small and large communities are both taking advantage of it.\u00a0 The only hiccup governments face is that funding social networking jobs through public funds is frowned upon in a lot of areas still.\u00a0 This is an unfortunate view, as these jobs can be beneficial to the community.\u00a0 Some webmasters and other web designer positions for governments are being forced to run the social aspect for their local governments, in addition to their normal jobs.<\/p>\n
You can\u2019t stop the tide from coming in, and you can\u2019t stop social media from growing and invading the workplace.\u00a0 It\u2019s time to use it to your advantage.\u00a0 Get connected, and start reaping the benefits.<\/p>\n","protected":false},"excerpt":{"rendered":"
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