{"id":144,"date":"2012-05-04T14:47:23","date_gmt":"2012-05-04T14:47:23","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=144"},"modified":"2012-05-04T14:47:23","modified_gmt":"2012-05-04T14:47:23","slug":"know-what-influences-your-customer-to-maximize-the-new-digital-trends","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/know-what-influences-your-customer-to-maximize-the-new-digital-trends\/","title":{"rendered":"Know what influences your customer to maximize the new digital trends"},"content":{"rendered":"<p><strong><em>Become a digital anthropologist<\/em><\/strong><\/p>\n<p>In a recent post \u201c<a href=\"https:\/\/blogs.poly.com\/blog\/2012\/04\/25\/are-you-making-it-difficult-for-your-customers-to-get-in-touch\/\">Are you making it difficult for your customers to get in touch<\/a>,\u201d I referred to a survey from SMB DigitalScape that indicates that many of you are not yet leveraging the power of social media \u2014 only 19.5 percent of SMBs have a link to a Facebook page on your website and even fewer have links to Twitter and LinkedIn.<\/p>\n<p>Brian Solis, an analyst at Altimeter Group, explains why he believes businesses need to embrace the new digital platforms and how to go about it in \u201c10 Ways Your Business Can Combat Digital Darwinism,\u201d which runs in Forbes.\u00a0 In Solis\u2019 view, business isn\u2019t changing because of social media; customer expectations are changing business.<\/p>\n<p><a href=\"https:\/\/blogs.poly.com\/wp-content\/uploads\/2012\/05\/Facebook-like-sign.jpg\"><img class=\"alignleft size-medium wp-image-145\" src=\"https:\/\/blogs.poly.com\/wp-content\/uploads\/2012\/05\/Facebook-like-sign-300x257.jpg\" alt=\"\" width=\"300\" height=\"257\" \/><\/a>He says,\u201d \u2026.you can create brand pages on every social network you can imagine and you won\u2019t succeed unless you know whom you are trying to reach and where, what it is consumers expect and value, and how these channels represent a meaningful opportunity for you and your customers to connect.\u201d<\/p>\n<p>Solis advises against embracing the new disruptive digital platforms without first learning how to use them to redefine the relationship with customers. The new consumers find and share information \u2013 and make decisions \u2013 differently from traditional consumers. Keep your traditional customers but grow your business to meet the needs of the new <em>connected<\/em> ones, he advises.<\/p>\n<p>Among the 10 trends he believes you need to understand, besides social networks and mobile devices, are geo-location check-in services such as Foursquare; crowd sourced discounts like Groupon; and referral based solutions including Yelp.<\/p>\n<p>\u201cRegardless of technology, the future of business isn\u2019t created, it\u2019s co-created,\u201d Solis says. Good reminder!<\/p>\n<p>Read:\u00a0 <a href=\"http:\/\/www.forbes.com\/sites\/ciocentral\/2012\/04\/08\/10-ways-your-business-can-combat-digital-darwinism\/\">&#8220;10 Ways Your Business Can Combat Digital Darwinism<\/a>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Become a digital anthropologist In a recent post \u201cAre you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[510],"tags":[594,595,596,597,564,584],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/144"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}