{"id":144,"date":"2012-05-04T14:47:23","date_gmt":"2012-05-04T14:47:23","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=144"},"modified":"2012-05-04T14:47:23","modified_gmt":"2012-05-04T14:47:23","slug":"know-what-influences-your-customer-to-maximize-the-new-digital-trends","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/know-what-influences-your-customer-to-maximize-the-new-digital-trends\/","title":{"rendered":"Know what influences your customer to maximize the new digital trends"},"content":{"rendered":"
Become a digital anthropologist<\/em><\/strong><\/p>\n In a recent post \u201cAre you making it difficult for your customers to get in touch<\/a>,\u201d I referred to a survey from SMB DigitalScape that indicates that many of you are not yet leveraging the power of social media \u2014 only 19.5 percent of SMBs have a link to a Facebook page on your website and even fewer have links to Twitter and LinkedIn.<\/p>\n Brian Solis, an analyst at Altimeter Group, explains why he believes businesses need to embrace the new digital platforms and how to go about it in \u201c10 Ways Your Business Can Combat Digital Darwinism,\u201d which runs in Forbes.\u00a0 In Solis\u2019 view, business isn\u2019t changing because of social media; customer expectations are changing business.<\/p>\n