{"id":1396,"date":"2013-09-10T09:41:05","date_gmt":"2013-09-10T16:41:05","guid":{"rendered":"http:\/\/8.1269"},"modified":"2013-09-10T09:41:05","modified_gmt":"2013-09-10T16:41:05","slug":"premium-phone-lines","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/premium-phone-lines\/","title":{"rendered":"Premium Phone Lines"},"content":{"rendered":"
I fully support the campaign<\/a> by Which<\/a> to get rid of premium phone lines for customer service. \u00a0Companies who hide their service, or make it difficult to contact them are short sighted as to how important customer service is becoming.<\/p>\n Marketing isn’t working, and will continue to get less efficient for companies<\/p>\n All of this means that when users do want to communicate with a company, they first resort to a service channel, either phone or online.<\/p>\n So if you make it difficult for companies to get in contact with you, you are potentially losing customers.<\/p>\n And given that social media is showing us the future of customer service, will these companies that hide behind a premium phone line, only allow you to get in touch through a promoted tweet<\/a> or sponsored Facebook post<\/a> soon? Sounds daft doesn’t it? As daft as charging your current or would be customers to speak to you…<\/p>\n <\/p>\n\n