{"id":1175,"date":"2012-01-09T15:41:37","date_gmt":"2012-01-09T15:41:37","guid":{"rendered":"https:\/\/blogs.poly.com\/contact-centred\/?p=1175"},"modified":"2012-01-09T15:41:37","modified_gmt":"2012-01-09T15:41:37","slug":"why-dont-we-reward-customer-effort","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/why-dont-we-reward-customer-effort\/","title":{"rendered":"Why don’t we reward customer effort?"},"content":{"rendered":"
There are usually many ways to get in touch with a company – some of them are more difficult than others.\u00a0 Look at the following list<\/p>\n
Out of all of those, sending a tweet probably takes the least effort for a customer, and writing a letter takes the most effort.\u00a0 So why does it feel like companies reward a high level of customer effort <\/a>with a low level of response, and vice versa?\u00a0 Shouldn’t my decision to take a lot of effort to get in touch with them be rewarded?<\/p>\n","protected":false},"excerpt":{"rendered":" There are usually many ways to get in touch with […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[509],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/1175"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=1175"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/1175\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=1175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=1175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=1175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}